The golden triangle to improve your business

I used to work as a sales engineer in the heavy equipment field, I’ve enjoyed this career and really loved it. As you all know, the main target of a salesperson is to find a customer who is interested in the product/service that he worked for, then go through the customer journey with him.

The first approach I learned in finding a customer was the cold calls 📱 which are very boring for you and maybe annoying for the prospected customer. after that I knew about exhibitions which is much better than cold calls but still, it is consuming time and money to show your products in the exhibition. 

And here I start asking myself, there must be an easier way to find customer 😏…

Day by day, finding customer tactics improved to save money and time and communicate the businesses to their real customers, and that was digital marketing 📣. At this point I decided to know more about this field to enhance my career which improved to be business development manager, that was a perfect decision for my career and personal life as well, I start feeling that it is the new version of me who can think out of the box and reach special customers in a timely effective way and with better results.

Digital marketing is an amazing field to know about, even if you are not working as a salesperson, it could help you market for yourself, your own business, your services as a freelancer …etc. To improve your marketing work, you have to analyze the insights and retarget the audience, change your content, or restart from the beginning.

At that moment, I released that data analysis would complete the triangle of success from my point of view (Digital Marketing, Sales and Data Analysis). I started to take data analysis courses with Udacity also and I really found my passion working with data and numbers, I finished the three tracks of data analysis and got familiar with new techniques that enabled  me to understand the insights I got from sales and marketing and also create professional reports prepared with proper graphs and charts to tell a story and lead the decision maker to take his decision based on numbers not just suggestions, then I took a look of digital marketing content in FWD scholarship powered by Udacity and I found that there are new lessons for me which were not available in my last course of digital marketing and I found that a perfect opportunity for me to master these skills (E-mail Marketing, SEO and SEM).

 

Now I’m going through the professional track of digital marketing and hope to reach the advanced track soon.

My final words are the golden triangle to develop certain business consists of Digital Marketing, Sales, and Data Analysis.

Good Luck 😉😉